Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the website names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise to whether to register a signature. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark status objected application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the plethora of goods and services applied for under the application.